01
Getting to know you
Introduce the brand to new subscribers.
Lifecycle & RetentionGive every email
Give every email
a useful reason to arrive.
Email journeys that help customers get started, use what they bought and come back.
Start with the customer’s moment.
We pick the emails your customers need. More emails isn’t always better.
02
Still deciding
Answer the question that stopped them buying.
03
Getting started
Help them use and look after what they bought.
04
Ready for something next
Refills, add-ons or a reason to come back.
See the difference.
The same moment, sent two ways. Switch between them.
Breaking in your new work shoesThree things to do this week
Give them a few short days first.
New soles need a little time. Here is how to get there comfortably.
- Wear them around the house for an hour or two.
- Try the thicker socks from the box.
- Loosen the top two eyelets if they pinch.
Read the full fit guide
- 1The subject line says what is inside
- 2One job: help them get started
- 3Useful before it sells anything
- 4One clear next step
What your project can include
The usual shape of the work. We agree the details with you.
- 1The moment you’re designing for
- 2A journey map: when each email sends and stops
- 3Subject lines and final copy
- 4Desktop and mobile email designs
- 5Build notes for whoever sets it up
- 6A simple way to measure it
Design and production are separate jobs.
We plan, write and design the emails. The designs are prototypes, not production email templates. Platform configuration, coding and sending are outside this design scope.
Questions
Questions about lifecycle work
Can we start with one journey?
Yes. One journey is a good place to start.
Do we need to buy page work as well?
No. Email work stands on its own.
What do you need from us?
Product and brand details, your current emails if you have them, one person for feedback, and whoever will set them up.
Can you work with our existing email platform?
We check your platform when we scope the work. Setup and sending stay with your team.
Is SMS included?
No. We focus on email.