UltraBlueDiscuss your project
Lifecycle & Retention

They already bought from you.
Show them you care.

Stop advertising to your customers. We plan, write and set up the emails that help them use what they bought and come back.

Fewer emails, better timed.

What works after an order is set off by what the customer did, not by a sending calendar.

2% of sends, 30% of revenueEmails triggered by what a customer did, across 150,000 stores in 2025
Omnisend 2026
About two remindersFor a reorder, timed to the buying cycle, then one follow-up. Don’t badger.
Klaviyo 2025
Before the deliveryThe how-to email is timed to land before the product does
Klaviyo 2025

What your project can include

We plan, write and design the emails, set them up on your email platform and launch them. Then we check how they’re doing and improve them.

  1. 1The moment you’re designing for
  2. 2A journey map: when each email sends and stops
  3. 3Subject lines and final copy
  4. 4Desktop and mobile email designs
  5. 5Setup on your email platform, with test sends
  6. 6A simple way to measure it
Questions

Questions about lifecycle work

Can we start with one journey?

Yes. One journey is a good place to start.

Do we need to buy page work as well?

No. Email work stands on its own.

What do you need from us?

Product and brand details, your current emails if you have them, one person for feedback, and access to your email platform.

Can you work with our existing email platform?

We check your platform when we scope the work, then set everything up there.

Is SMS included?

Yes, if you want it. Texts in the US and UK, plus WhatsApp in the UK, only for customers who opt in.

Which customer moment needs a better email?

Bring the journey you have, or the one you need.

Discuss your email journey